Successful Business Models in the Fashion Retail Industry

Successful Business Models in the Fashion Retail Industry
By:"Nadine Pahl","Wiebke Mohring"
Published on 2009-04 by GRIN Verlag

E-book Library:"Clothing trade"

Scholarly Research Paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Berlin, course: Strategic Management, language: English, abstract: In the increasingly competitive and changing fashion retail market the two European fashion retailers Hennes & Mauritz (H&M) and ZARA have explored the market possibilities in different ways: Both companies have chosen unique and very opposite business models and growth strategies which had enabled them to expand quickly and successfully beyond its own borders. Whereas H&M focuses on outsourcing production, ZARA relies on controlling every step of the value chain. Whereas H&M follows an aggressive marketing and PR strategy, ZARA does virtually no advertising. But both companies known for their \

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The Impact of Social Capital and Dynamic Capabilities on New Product Development: An Investigation of the Entertainment Software Industry

The Impact of Social Capital and Dynamic Capabilities on New Product Development: An Investigation of the Entertainment Software Industry
By:
Published on 2008 by ProQuest

E-book Library:

This study attempts to address this gap by examining the success of collaborative new product development outputs. The study was a quasi-experimental study using archival, time-series data. Hypotheses were tested at the project level, defined as the product output from the collaborative development effort. Predictors were developed at both the firm and dyadic levels.

This Book was ranked 15 by Google Books for keyword successful output.

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