Hug Your Haters

Hug Your Haters
By:"Jay Baer"
Published on 2016-03-01 by Penguin

E-book Library:"Business & Economics"

Haters are not your problem. . . . Ignoring them is. Eighty percent of companies say they deliver out\u00adstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (“haters”) can now express their displeasure faster and more pub\u00adlicly than ever. These trends have resulted in an overall increase in complaints and a belief by many businesses that they have to “pick their spots” when choosing to answer criticisms. Bestselling author Jay Baer shows why that approach is a major mistake. Based on an exten\u00adsive proprietary study of how, where, and why we complain, Hug Your Haters proves that there are two types of complainers, each with very differ\u00adent motivations: ·Offstage haters. These people simply want solutions to their problems. They complain via legacy channels where the likelihood of a response is highest—phone, e-mail, and com\u00adpany websites. Offstage haters don’t care if any\u00adone else finds out, as long as they get answers. ·Onstage haters. These people are often disap\u00adpointed by a substandard interaction via tradi\u00adtional channels, so they turn to indirect venues, such as social media, online review sites, and discussion boards. Onstage haters want more than solutions—they want an audience to share their righteous indignation. Hug Your Haters shows exactly how to deal with both groups, drawing on meticulously researched case studies from businesses of all types and sizes from around the world. It includes specific play\u00adbooks and formulas as well as a fold-out poster of “the Hatrix,” which summarizes the best strate\u00adgies for different situations. The book is also filled with poignant and hilarious examples of haters gone wild, and companies gone crazy, as well as inspirational stories of companies responding with speed, compassion, and humanity. Whether you work for a mom-and-pop store or a global brand, you will have haters—and you can’t afford to ignore them. Baer’s insights and tactics will teach you how to embrace complaints, put haters to work for you, and turn bad news into good outcomes. From the Hardcover edition.

This Book was ranked 31 by Google Books for keyword successful blog.

Thank you
Build Your Success Early