Publish or Perish

Publish or Perish
By:"Matthew J. Drake"
Published on 2014-01-16 by Pearson Education

E-book Library:"Business & Economics"

This new business analytics case study challenges readers to manage the complex book publishing process from manuscript through printing and shipping, keeping projects on time to meet the industry's crucial spring and fall seasons. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Beate Klingenberg and David Gavin, Marist College.

This Book was ranked 35 by Google Books for keyword successful publish.

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